INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS EBOOK
Clow, Kenneth E.; Baack, Donald E. Integrated Advertising, Promotion, and Marketing Communications, Global Edition Preview this ebook. For undergraduate Advertising and Integrated Marketing Communication courses . A Modern Guide to Integrated Marketing Communications. Integrated Advertising, Promotion, and Marketing Communications, Global Edition eBook, This eBook can only be downloadd by people residing in Australia.
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Editorial Reviews. From the Back Cover. Advertising PlanPro by Palo Alto Software allows you eBook Online Access for Consumer Behavior: Building Marketing Strategy. David Mothersbaugh. out of 5 stars Kindle Edition. $ Download Read Integrated Advertising, Promotion, and Marketing Communications | Ebook Ebook Free Full access Download Here. Integrated advertising and marketing communications taught through real-life Edition/Format: eBook: Document: English: 8th edView all editions and formats.
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If you have not received any information after contact with Star Track, please contact us to confirm that the address for delivery logged with us are correct. Pearson Education,Inc. English ASIN: Not enabled X-Ray: Not Enabled. Share your thoughts with other customers. Write a customer review. Showing of 93 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now.
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This is a digest edition of the full textbook, so the fluff has been cut out for the sake of saving space and paper to make the core information cheaper to distribute and more affordable for students.
The lessons to be learned are good and valuable, but it does seems weird to have black-and-white pictures of all of the advertising examples in the book. Also, there seems to be at least a handful of typos in each chapter: This is unacceptable in a textbook. So, download this book with a grain of salt. Loose Leaf Verified download.
While not necessarily a fault of the seller, this book is way overpriced. It looks like someone made copies at Staples, punched holes for a 3 ring binder, and wrapped it in cellophane. The least the publisher could have done was to include a 3-ring binder.
Kindle Edition Verified download. Let's be real - you're downloading this for a class, it's a required text, you don't actually get a say in the quality.
That said, this is a mediocre marketing textbook at best. The content is pretty haphazardly organized, the examples aren't terribly relevant, and enough of the concepts are poorly explained that even our professor admitted it. If you're okay with reading textbooks electronically I do recommend that, since the ebook version lets you search, bookmark, and highlight content, allowing you to quickly review specific concepts without having to flip through pages and potentially miss something.
Integrated Advertising, Promotion and Marketing Communications
Having said that, luckily for myself and I'm sure many others, I have not come across any important differences. Just unethical business practice of hiding that fact will not state so before download, and upon arrival stickers were placed over publication's statements of it. Paperback Verified download. I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured.
There are lots of excellent examples flushing out contents for the total newbie.
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A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have a solid instructor to lead discussions about them, this is a great textbook. That's the good. The bad is that a number of examples are quite dated.
How many years ago was this written and how would Sony and Mircrosoft respond? Intel's partnership with Gateway is mentioned in co-branding whereas the modern example would be Dell. Furthermore, the book makes no mention of Account Planning, and increasingly important field in advertising.
One would think we still lived in when the Account Executive was asked to handle all strategic decicisions.
The book needs an overhaul in these ways but the essence is still very solid. If you don't, send it back. I was required to take get this textbook for my class, but contents are so boring to read. Pearson Higher Education offers special pricing when you choose to package your text with other student resources.
If you're interested in creating a cost-saving package for your students contact your Pearson Account Manager. If you're interested in creating a cost-saving package for your students contact your Pearson account manager.
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition.
Please visit our Technical Support site. Browse by discipline. Sign in Find your rep Exam copy bookbag Basket. Mass Comm Communication: Civil and Environmental Engineering: Electrical Engineering: Industrial Engineering:For enquiries regarding the delivery of your order, contact Star Track Customer Service on 13 23 45 - and quote the above consignment number.
Please note that the product you are downloading does not include MyMarketingLab.
MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. Clow " ;. I found the lead-in vignettes, integrated campaigns in action features, and examples of advertisements very helpful in expanding my understanding of the material.
For advertising courses. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
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