AFFILIATE PROGRAM MANAGEMENT AN HOUR A DAY PDF
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top has an affiliate marketing program. Editorial Reviews. From the Back Cover. Launch, Manage, and Build a Successful Affiliate Marketing Program. A Step-by-Step Guide. This thorough guide. [PDF] Affiliate Program Management: An Hour a Day. Affiliate Program Management: An Hour a Day. Book Review. A superior quality publication and the font.
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Read Online button to get affiliate program management an hour a day in pdf book now. Download PDF EPUB Affiliate Program Management An Hour A. Affiliate Program Management An Hour A Day - [Free] Affiliate Program Management An Hour. A Day [PDF] [EPUB] Program Management. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business .
Affiliate Program Management: An Hour a Day
Remember to Communicate For me, this is one of the most important ways to set yourself up for success. Over- communicate with your partners. I also like to give partners several ways to connect — email, Skype, and even phone calls. Be conscious of time zones so you know the best time to reach partners. Be Strategic Plan for success and constantly evaluate your program for ways to make it better for partners. Have a promotional calendar that you share each quarter so that your partners know your key promotional dates.
Does seasonality affect your product and should you plan key promotions around that time? Can you offer exclusive offers or bonuses to partners? Are there new product launches and if so, plan in advance with affiliates so they schedule posts and promotions around the launch.
Can you send products out for review?
Building strong relationships with your affiliate partners can make a huge difference to the success of your program. These relationships also need to be mutually beneficial. You need to view these relationships as partnerships where you are just as concerned about the growth of their business and what you can do to help them.
Focus on Data Rely on data from your affiliate program. Where are clicks coming from, who is converting, does mobile convert better than desktop, what types of affiliate partners perform best for you? I like to spend the first part of my day looking at the performance from the day prior. I also do a week over week review and month over month for the program as a whole and for top partners.
Use data to make decisions. Gain Industry Knowledge Be knowledgeable about the industry. Follow some industry blogs, get involved with the Performance Marketing Association , attend industry events where you can meet not only with partners but with others in the industry.
Industry events will have a great panel of speakers and lots of workshops and breakout sessions. Check out the comprehensive list of Affiliate Marketing Conferences in here. A successful affiliate marketing program requires oversight — recruiting the right affiliates for your program, ensuring all affiliates are engaged and active, policing inappropriate affiliate behavior, communicating with affiliates, and reporting, and analysis.
As a company, you want to make sure that your program is running efficiently and successfully.
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There are various ways to manage your affiliate program : I. You can manage it in-house with a dedicated in-house affiliate manager. You can have it managed by the network that you choose. You can have it managed it by an affiliate marketing company also known as an OPM or an outsourced program management agency.
So how do you decide which is the best option for your company? In this article, I am going to cover the latter option of using an outside company to help you manage and grow your program.
There are a lot of benefits to this that you will see immediately and I have outlined each below. Experience Right away you have access to a seasoned affiliate manager. Not only do you have access to a dedicated manager with a wealth of knowledge but you also have access to their team and their collective experience.
The expertise they bring will ramp up your program at a much faster speed. They have launched numerous affiliate programs and will be able to launch quickly. Lower costs There are so many cost savings with using an agency. An affiliate management company will have technical resources, programs, and tools , all of which would be an additional cost should you run your program in-house. By using an agency, you get the benefits of these industry tools without the additional expense of downloading them.
Relationships This is a relationship-based business. Agencies have spent a lot of time developing and growing relationships with networks and publishers and hiring an agency gets you access to those relationships immediately.
To develop these relationships can take a lot of time and work, but an affiliate management company already has the relationships in place and can hit the ground running for your program. These relationships can also help with cost savings as they are better versed at negotiating paid placements, securing network discounts for you.
They will learn about new technologies and tools to help your program. They will know the trends in the industry and key insights. They will meet with experts in the field and learn from them and take that knowledge back to their clients.
Develop Your Trademark Policy Wednesday: Final Brushstrokes Monday: Implement Tracking and Test the System Tuesday: Prepare Announcement Text Friday: Month 3: Launch the Affiliate Program and Recruit Monday: Announce Program Launch Tuesday: Plan to Attend Conferences and Shows Chapter Plan Your Affiliate Communication Monday: Decide on Frequency of Newsletters and Approach Wednesday: Launch Social-Media Efforts Friday: Program Management Monday: Categorize Affiliates Tuesday: Start Profiling Affiliates Thursday: Forget About Managing, and Start Leading!
Become a Transformational Leader Chapter Affiliate Motivation Monday: Study Contingency Theory Wednesday: Month 4: Advanced Management and Analysis Chapter Learn About Affiliate Parasitism Wednesday: Educate Yourself on Adware and Toolbars Thursday: Police Trademark Violators Friday: Split Test to Improve Conversions Wednesday: Engage in Ongoing Competitive Intelligence Friday: Nearly every retailer in the Internet Retailers' Top has an affiliate marketing program.
Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.
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In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program.
It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses.
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Selected type: Added to Your Shopping Cart. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top has an affiliate marketing program.
Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: Permissions Request permission to reuse content from this site.
Perform Competitive Marketing Analysis 33 Monday: Understanding Tracking and Reporting 47 Monday: Understand the Importance of Cookies 67 Chapter 5 Week 3: Evaluate Program Management Options 69 Monday:You just need to know where to look.
Month 4: You can manage it in-house with a dedicated in-house affiliate manager.
Develop a Dynamic Creative Policy Chapter 8: Program Management Monday: Using an agency to manage your program gives you access to a wealth of knowledge and resources that can take your program to the next level. Outline Qualifications and Certification Thursday: Start Profiling Affiliates Thursday: Undetected country.
Building strong relationships with your affiliate partners can make a huge difference to the success of your program.